cleanthoughts Publisher Matt Gallinger mgallinger @ ntpmedia.com Associate Publisher Micah Ogburn mogburn @ ntpmedia.com Senior Editor Rich DiPaolo rdipaolo @ ntpmedia.com Associate Editor Aaron Baunee abaunee @ ntpmedia.com Account Executive Susan Pierce spierce @ ntpmedia.com Art Director Marty Harris marty @ grandviewmedia.com Director of Business Operations Michael Perkins mperkins @ ntpmedia.com Ad Materials Manager Rebecca Follos [email protected] CMI Administrative Manager Sharon Hillis shillis @ ntpmedia.com ® ext. 3159 ext. 3179 Touch (516) 404-4532 Points main goal of cleaning is to remove unwant-ed matter and protect the built environ-ment, including its living surroundings, such as people. ext. 3157 (256) 715-0342 ext. 3133 T Touch points; hot spots; high-risk areas; high-traffic areas; susceptible surfaces; and so on. There are many ways to describe the places that pose the most risk to users and building occupants inside a facility. So what do you know about these areas? If you are an avid reader of CM/Cleaning & Maintenance Management ® magazine, you should know plenty. During my time in this industry, which spans about nine years, Iʼve read and writ-ten numerous articles on hot spot cleaning and high-risk areas. However, it wasnʼt until a few years ago, as a result of research, that these areas really became exposed. ext. 3138 ext. 3165 Too Much Cleaning? Editorial, Advertising & Publishing Offices Too Much Science — Hardly The end result of scientific research and field testing has brought about an onslaught of technology, innovation and criticism. Additionally, knowledge has been brought to the forefront, such as this monthʼs cover story that starts on page 10. Dr. Jay Glasel puts microbial contamina-tion under a microscope. He reveals common bacterial risks, such as Staphylococcus aureus and Salmonella , and the estimated amount of time these threats remain active and ready to attack the human immune system. So, why is this important to cleaning? Despite some cleanersʼ thinking — cus-tomers are often misled as well — the Some concerns about all of this knowledge centers around removing species from the environment that are considered “good” or important to the environment. This is a fair argument. But, I predict that the future of the industry will become more scientific and outside-the-box technology will continue to flood the market to target “bad” contamination. You will be sure to see some of these new tools at the upcoming ISSA/INTER-CLEAN ® North America trade show. Your costs to do business will likely increase and the remedy is to stop selling your customers on price alone. For in-house operations, your challenge is to convince management and bean counters to spend freely when needed. Donʼt make the mistake of ignoring it, use science as leverage. CM NTP Media, division of 19 British American Blvd West • Latham, NY 12110 (518) 783-1281 FAX: (518) 783-1386 For subscription information local calls (847) 763-1867 or Toll Free (866) 721-4807 Canada Post: Publications Mail Agreement #40612608 Canada Returns to be sent to: Bleuchip International, P.O. Box 25542, London, ON N6C 6B2 Corporate General Manager Barry Lovette [email protected] Vice President of Operations Brent Kizzire [email protected] Chief Marketing Officer, Publishing Services Group Hank Brown [email protected] Vice President of Business Publishing Tracy Aston-Martin [email protected] Vice President of Finance Brad Youngblood [email protected] Director of Circulation & Fulfillment Delicia Poole [email protected] Honorary Advisory Board: Mike Adams, Greenfield, IN; Stephen Ashkin, Bloomington, IN; Jim Brewer, Arlington, TX; Laura Dellutri, Lenexa, KS; Ron Goerne, Bloomington, IL; Russell Kendzior, Southlake, TX; Don McNulty, Blue Springs, MO; Bob Merkt, West Bend, WI. Richard DiPaolo, Senior editor Send comments or thoughts on this topic or any other article that appears in CM/Cleaning & Maintenance Management ® magazine, to [email protected]. CM/Cleaning & Maintenance Management Online™ Service at www.cmmonline.com 4 CM/Cleaning & Maintenance Management ® • September 2009