More. Faster. By: Peter Sheldon Better. You can make it happen. W Peter Sheldon is vice presi-dent of operations for Coverall Cleaning Concepts. Sheldon played an integral role in developing many of the processes that make the company’s dedicated Healthcare Cleaning System unique to Coverall. In 2007, Sheldon was named a Certified Building Services Executive by the Building Services Contractors International (BSCAI). Sheldon is among an elite group of building service professionals to qualify for the CBSE designation. Whether you are a building service contractor (BSC) or managing an in-house housekeeping operation, more, better and faster are three words that bring excitement to your ears. The greatest challenge you face is to provide consistent, quality cleaning results in the shortest amount of time possible. To an outsider it may sound like an easy proposition, “Come on itʼs not like its rocket science, right?” On the contrary, you can rest assured that man-aging productivity in a cleaning operation is no easy matter. BSCs and in-house mangers are flooded with advertising from marketing departments across the globe claiming their product, equipment or cleaning system is going to change the world. If you assume any of the claims of the manu-facturers and developers are true and invest in their magic carpet, then the real challenge of implementation begins with cleaning personnel who have done things a certain way forever. Changing their behavior can be a little like ice-skating uphill. Believe it or not, there has been significant advancement in cleaning technology, especially over the past 10 or so years. If you have ignored all the available information out there you are probably not capitalizing on potential cost savings that your competitors are. Photo courtesy of Kimberly-Clark Professional Sorting Through Marketing Propaganda What is true? This age-old question has plagued humanity since the dawn of time and confronts you with every advertisement you see. With all the dollars invested in attracting con-sumers, marketing agencies around the globe go to great lengths to entice you into purchasing their goods or services. Building services advertising is not unlike any other industry. While you may be tempted to just ignore all the slick bells and whistles and just stick with your good old mop and bucket, you might want to think again. for more info Visit www.cmmonline.com and type in search keyword: Productivity . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Programs . A cleaning challenge is providing consistent, quality results in the shortest amount of time possible. 16 CM/Cleaning & Maintenance Management ® • September 2009