Techniques To Survive An Economic By: Alan S. Bigger and Linda B. Bigger Storm N Nearly every day we are barraged by challenging economic news. There are over six million unemployed people; people are being laid off; factories are downsizing or closing; and facilities managers and individual service providers are tightening their belts and hunkering down to weather the storm. Authors offer advice to navigate business during tough times. In It Together Likewise, building service contractors (BSCs) and JanSan distributors are not only having to tighten their belts, they are also finding out that they have to work harder to gain new customers or retain old clients. The bottom line is that it does not matter if you are an in-house service provider (ISP), a BSC or a JanSan distributor, the entire industry is facing similar challenges and fighting to survive during the current economic storm. Overall, all sectors of the JanSan industry are feeling the pinch. Alan S. Bigger, B.S., M.A., R.E.H. and APPA Fellow, is a retired facili-ties manager. Linda B. Bigger, B.A., B.S., is a freelance editor. They can be contacted at [email protected]. for more info Visit www.cmmonline.com and type in search keyword: Trends . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Consultants . Retaining customers in slow times will reap rich dividends when the marketplace changes. 20 CM/Cleaning & Maintenance Management ® • October 2009