around the industry People Sanitaire Commercial Names General Manager David Parkes has been named general manager of Electroluxʼs Commercial divi-sion, a new position. Parkes, who has held a number of district and national sales and management posi-tions at Electrolux Home Care Products since he joined the company in 1989, has served on numerous product development teams and has worked with many national trade partners during his 20-year tenure at the company. Parkesʼ appointment consolidates key functions within Sanitaire, including product development, sales and marketing and provides further support for the newly expanded sales team and sales manage-ment infrastructure at the company. of Regenerative Ventures Inc.; Joshua Radoff , co-founder and principal of VRG Sustainability Consultants; Dr. Allison Aiello , assistant professor of epidemiology at the University of Michigan; and Donna Duberg , assistant professor of clinical lab-oratory science at Saint Louis University. Bobby Kraft Terry Newland News Kimberly-Clark Professional Launches Sustainability Program Kimberly-Clark Professional recently launched a sustainability campaign called, “Reduce Today, Respect Tomorrow,” which takes a bigger-picture approach to environ-mental sustainability and is the first truly global communications campaign devel-oped by the company. The central premise of the “Reduce Today, Respect Tomorrow” campaign is that focusing only on 100 percent recycled fiber content does not address the total pic-ture, nor is it the best approach to environ-mental sustainability. Superior product performance that allows customers to use less and waste less is a key component of the program as well as Kimberly-Clark Professionalʼs busi-ness strategy for a more sustainable future. Mike Jacobs Joe McPherson Hill & Markes Welcomes Jason Packer Hill & Markes Inc. is pleased to announce the hiring of Jason Packer as business development specialist for the Northeast dis-tributor. Packer, a third-gen-eration family member with Hill & Markes who worked in a variety of part-time roles with the Jason Packer company during high school, graduated with a Bachelor of Arts (BA) degree in policy studies from Syracuse University and earned his Master of Business Administration (MBA) from American University. Packerʼs new position as business devel-opment specialist was developed as a strategic move for Hill & Markes to expand their market presence. Terry Newland, Mike Jacobs and Joe McPherson — all regional managers for Betco. All honorees achieved phenomenal sales success and worked diligently, increasing the sales opportunities for Betco distribu-tors; these four individuals have consistent-ly delivered above-quota sales and set an example for others to follow. SCA Establishes Tork Green Hygiene Council Tork ® , an SCA Tissue North America brand, recently announced that the company has formed the Tork Green Hygiene Council (TGHC) — a panel of four experts that will provide perspective and advice on how to create sustainable and healthy environ-ments, both at work and home. The TGHC consists of: David Gottfried , founder of the U.S. Green Building Council (USGBC) and chief executive officer (CEO) Georgia-Pacific Earns 2009 SFI Award Georgia-Pacific Corporation has been rec-ognized for its efforts in increasing under-standing of the Sustainable Forest Initiative ® (SFI) fiber sourcing program and how it supports family forest owners across North America. Under Sustainable Forestry Initiative fiber sourcing certification, companies like Georgia-Pacific must have an auditable procurement process for fiber they buy from these lands and, among other things: Encourage landowners to reforest areas that have been harvested; use best man-agement practices to protect water quality; identify and protect important habitat ele-ments for wildlife, including critically imper-Betco’s 2009 Pacesetter Award Winners Betco Corporation is proud to honor the recipients of the 2009 Pacesetter Award, which recognizes team members who led their division in sales and leadership. This yearʼs winners are Bobby Kraft, Pictured from left to right: Joshua Radoff; David Gottfried; Donna Duberg; and Dr. Allison Aiello. 8 CM/Cleaning & Maintenance Management ® • November 2009