cleanthoughts Socializing For Adults an upper hand over those refusing to come aboard. There are numerous social media web-sites one can join — Twitter, Facebook, LinkedIn, MySpace, etc. — that are limited only by the amount of free time you have and how in-depth a conversationalist you are. For more information on utilizing social media to its fullest capabilities, revisit “Social Media Best Bets” on page 38 of the February 2010 issue of Cleaning & Maintenance Management ® magazine. Donʼt forget to follow us on Twitter: www.twitter.com/CMeNewsDaily. In continuing with the online theme, this monthʼs Contractor Success article offers insight about escalating your websiteʼs effectiveness. With the tips presented on page 40 — in addition to your social media efforts — you have the tools needed to create and moder-ate an engaging and thought-provoking Internet presence that reiterates your mis-sion statement and quest to provide quality service. Be not afraid of the World Wide Web — embrace it and let it work to your advantage. CM Publisher Matt Gallinger mgallinger @ ntpmedia.com Associate Publisher Micah Ogburn mogburn @ ntpmedia.com Editorial Director Rich DiPaolo rdipaolo @ ntpmedia.com Managing Editor Aaron Baunee abaunee @ ntpmedia.com Assistant Editor D. Cecelia Martinez [email protected] Account Executive Susan Pierce spierce @ ntpmedia.com Art Director Marty Harris marty @ grandviewmedia.com Director of Business Operations Michael Perkins mperkins @ ntpmedia.com Ad Materials Manager Rebecca Wilson [email protected] CMI ® Administrative Manager Sharon Hillis shillis @ ntpmedia.com ext. 3159 ext. 3179 (516) 404-4532 ext. 3157 ext. 3154 (256) 715-0342 ext. 3133 ext. 3138 ext. 3165 Editorial, Advertising & Publishing Offices NTP Media, division of 19 British American Blvd West • Latham, NY 12110 (518) 783-1281 FAX: (518) 783-1386 F o r su b s c r i p t i o n in f o r m a t i o n l o c a l ca l l s ( 8 4 7 ) 76 3 -1 8 6 7 o r To l l F r e e ( 8 6 6 ) 72 1 -4 8 0 7 o r em a i l cl e a n i n g m a i n t e n a n c e @ h a l l d a t a . c o m C h a n g e of Ad d r e s s : h t t p s : / / g v m -s u b . h a l l d a t a . c o m / k a l a n d C Contrary to widespread belief, online con-versations are not just for teens and 20-somethings — they are a useful medium for individuals of all ages and careers wishing to share and gain knowledge. I recently attended an event focusing on social media and how to utilize it to maxi-mize your online campaigns while increas-ing brand awareness. It was highly informative and will serve as a guideline for our future social media endeavors. I encourage anyone with the opportunity to participate in such events, as they are ideal educational opportunities — generally free of cost — and serve as wonderful occa-sions for networking. There will always be those who are intim-idated by new and emerging technologies and means of communication; however, those who understand the power of social media and the breadth of benefits it can bring to a company or organization will have Canada Post: Publications Mail Agreement #40612608 Canada Returns to be sent to: Bleuchip International, P.O. Box 25542, London, ON N6C 6B2 Corporate General Manager Barry Lovette [email protected] Vice President of Operations Brent Kizzire [email protected] Chief Marketing Officer, Publishing Services Group Hank Brown [email protected] Vice President of Business Publishing Tracy Aston-Martin [email protected] Vice President of Finance Brad Youngblood [email protected] Director of Circulation & Fulfillment Delicia Poole [email protected] Honorary Advisory Board: Mike Adams, Greenfield, IN; Stephen Ashkin, Bloomington, IN; Jim Brewer, Arlington, TX; Laura Dellutri, Lenexa, KS; Ron Goerne, Bloomington, IL; Russell Kendzior, Southlake, TX; Don McNulty, Blue Springs, MO; Bob Merkt, West Bend, WI. Aaron Baunee, managing editor Send comments or thoughts on this topic or any other article that appears in CM/Cleaning & Maintenance Management ® magazine, to [email protected]. CM/Cleaning & Maintenance Management Online™ Service at www.cmmonline.com 4 CM/Cleaning & Maintenance Management ® • March 2010
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