contractor success mation, employee biographies, services, testimonials and prices misinforms cus-tomers and can imply the company no longer exists or is not prosperous enough to perform quality, ongoing service. In today’s world, a website should mirror the company itself. The site should be personable, interac-tive and professional. All necessary information should be eas-ily accessible and frequently updated. By following these guidelines towards creating a successful website, you will show your customers that you are open for business and ready to satisfy all of their needs — whether big or small, mundane or arduous. CM Oliver Mauss joined 1&1 Internet in the spring of 2008, working from 1&1’s office in Karlsruhe, Germany. He is in charge of 1&1’s international web hosting operations, which, in addition to the U.S., includes four international subsidiaries. As chief executive officer (CEO), his main focus is on 1&1’s strategic development as well as driving growth and profitability. Communicating the aims of your Internet presence to an engaging web host will ensure that functionality and aesthetics combine to create a well-designed and informative website. Circle Product Information no. 208 on page 32 Circle Product Information no. 251 on page 32 44 CM/Cleaning & Maintenance Management ® • June 2010
CMM – Archives Jun 2010: 44
