the color scheme, include company logos and pictures, edit the layout and incorpo-rate contact information. What’s important to remember is that the information included on your website should answer all of the common questions customers might have. Incorporating contact information, prod-uct and/or service descriptions, frequently asked questions (FAQ) page and other crit-ical details about your business will create a virtual relationship between you and your customers. Analyzing current events shows your vested interest in the state of the industry and its happenings. Integrating live content into your website illustrates a consideration of the customer and professionalism from your company. Keep It Updated Your company website is a quick, accessi-ble resource for perspective customers to find information. Especially for small businesses, it is important to make sure the information pre-sented online is current and correct. This will show that your business is run attentively and its operation is organized, so it is important to have easy access to the website’s editing tools. Slacking on details such as contact infor-Integrate Interactive Tools Social media is erupting, and by integrating interactive tools into your website, you can open up entirely new communication avenues — and keep potential customers engaged. There are tools available to support this activity, including dialogue boxes, blogs, registration forums and social networks like Facebook, Twitter, LinkedIn and others. Dialogue boxes, for example, allow busi-ness owners to answer customer questions quickly in an online chat. A company blog or profile on Facebook is another way your website and, in turn, your business will develop personality and encourage people to visit again and again. Requiring customers to register to access specific information from your web-site provides opportunities to communicate through future mailings and newsletters. This is also a good way to track the activ-ity of individuals while they are interacting with your website. Agitator 18 Clean & Restore Ergonomic, Self-Contained, Portable Carpet Extractor Precision balanced, ergonomic design for easy operation Wide 18 cleaning path and large capacity improve productivity Low sound levels Dual-surface machine with the no tool hard floor kit option EZ-pull ergonomic belt reduces stress, strain, and impact on the operator, increasing productivity by up to 15% The Clean & Restore feature cleans carpets more effectively by automatically applying chemical, agitating with a brush, then rinses & restores with fresh water, and removes soil all in one pass. This feature cleans carpet quicker and increases operator productivity CRI certified for tested and proven cleaning performance Incorporate Live Content One way to boost interest in your company is to add live content to your website. Features such as maps and news feeds make your website convenient for the visitor. Maps will provide customers with the abil-ity to easily find your company’s location and other places to which you provide services. By pinpointing your location in respect to other local businesses, maps can help you secure business from clients weary of trav-eling to unfamiliar areas. Incorporating current news feeds con-veys your knowledge of the industry to your clients and potential customers. 800-257-7982 usproducts.com/Agitators Circle Product Information no. 205 on page 32 www.cmmonline.com 43
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