contractor success Company Maintaining an online presence that matches the ideals of your company is good for business. By: Oliver Mauss Your Website Is The Face Of Your H Having a presence on the Internet is a crucial element to the success of any busi-ness. According to research commissioned by 1&1 Internet, 40 percent of companies do not currently have a website, which means they have a major marketing disadvantage in comparison to competitors who are online. One of the most common reasons, it turns out, is that business owners felt they didn’t have time in their schedules to cre-ate and manage a website. What many people do not realize, though, is that with the right web host, a website can be created and made accessi-ble to viewers in a matter of minutes. However, following a few guidelines can prove helpful in creating a successful website. Do Your Research It is important to explore all your options when it comes to developing a website. Different web hosts provide different resources, so it is also a good idea to cre-ate a “wish list” of features you would like to have for your online storefront. This can help you take a closer look at the different hosting companies and the services they offer. Storage, design tools, customer support, statistics, calendars, news feeds and e-mail options are only a sample of the many options available today. Choose wisely when considering costs in terms of what you are getting in return. It behooves you to surf the Internet to find specific attributes from other websites you would like to mir-ror on your own site. 40 CM/Cleaning & Maintenance Management ® • June 2010
CMM – Archives Jun 2010: 40
