September 2010 Volume 47 Number 9 Cover story 14 Seeing Is Not Believing 14 features 18 Using Activated Water To ‘Charge’ Your Operation Activated water technology can replace numerous chemicals and improve the cleanliness of your facility. A clean appearance does not guarantee germs and bacteria are not present. columns 42 Strategies & Situations By: Dane Gregory 43 22 Mold And Mildew: Tackling The Dirty Truth Up-to-date cleaning procedures help minimize human health risks and threats of legal action. Raising Standards By: Jim Peduto 44 Fact-based Management By: Vince Elliott 30 Cause Marketing As A Sales Tool Build your business and receive free advertising with good deeds. 34 Going Green Saves Green By focusing on environmentally sound strategies, facility managers can produce substantial cost and energy savings. 34 departments Cleanthoughts . . . . . . . . . . . . . . . . . . . . . . . . 4 Around the Industry . . . . . . . . . . . . . . . . . . . 6 Letters and Views . . . . . . . . . . . . . . . . . . . . . 8 Products and Services . . . . . . . . . . . . . . . 10 Consultant’s Corner . . . . . . . . . . . . . . . . . 12 Green Cleaning Showcase . . . . . . . . . . . . 26 Product Information Center . . . . . . . . . . . 32 Maintenance Matters . . . . . . . . . . . . . . . . 36 Contractor Success . . . . . . . . . . . . . . . . . 38 Marketplace . . . . . . . . . . . . . . . . . . . . . . . . 45 Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . 47 A Clean Sweep . . . . . . . . . . . . . . . . . . . . . . 48 this month online — www. cmmonline. com Can’t find a back issue of CM? Image courtesy of RIGID coming next issue... CM/Spotlight: Restroom Care Steam Vapor Cleaning Slip And Fall Risks Turn to CM/Cleaning & Maintenance Management Online™ where you’ll find archived issues from the past 15 years along with a wealth of how-to information for cleaning professionals. The full text of CM/Cleaning & Maintenance Management ® magazine featuring stories, breaking news, archives, the latest product news and much more is available on the Internet at: w w w . c m m o n l i n e . c o m CM/Cleaning & Maintenance Management ® magazine (ISSN 1051-5720) is published monthly by the CM B2B Trade Group ™ , a division of NTP Media,19 British American Boulevard West, Latham, NY 12110. Periodicals postage paid at Latham, NY, and at additional mailing offices. Subscription rates: one year, $74; two years, $111. Foreign subscription rates: one year, $150; two years, $248; single issue, $15; issue containing surveys, $25; Buyers Guide, $37. © Registered in the US Patent and Trademark Office. Copyright 2010 Grand View Media Group ™ . All rights reserved under International Copyright Convention. Reproduction of this magazine, in whole or in part, without the express written permission of the publisher is pro-hibited. The publisher reserves the right to reject any and all materials not in keeping with the publication’s standards, whether such standards are written or not. The publisher makes no judgments as to claims of products or services advertised. Postmaster: send address changes to CM/Cleaning & Maintenance Management ® , PO Box 2174, Skokie, IL 60076. Canada Post: Publications Mail Agreement #40612608. Canada Returns to be sent to Bleuchip International, PO Box 25542, London, ON N6C 6B2 2 CM/Cleaning & Maintenance Management ® • September 2010