research and the best practice solutions implemented as a result of the information is helping to close the gap of recognition, which allows individuals of all ranks to work collectively to better provide the solutions our industry demands. Price Is Still King “No matter how great a new product may be or how much time and effort it can save you, price is still the deciding factor,” declares Teresa Ward, owner of Teresa’s Family Cleaning. Interestingly, a recent survey by SCA Tissue North America found that 62 per-cent of businesses would be willing to spend more money for greener, more effec-tive products. However, looking at that statistic from another angle reveals that nearly half of those questioned are concerned about price more than sustainable performance. Many times, if a return on investment is not quickly realized, it is viewed as an unnecessary expense. The reality may be that a higher amount is paid upfront for a cost savings to be had in the future through extended use of a product. That same product may also save money in the long run by consuming less water, energy, time, etc., but an increased price for a product is often difficult to justify. Price is also a large factor when it comes to training and educational endeavors. “One of the easiest, low-cost and most impactful steps you can take for better, greener cleaning practices is to make sure that your staff is well-trained,” explains Chris Vuturo, external relations manager for Procter & Gamble Professional. “Be sure your staff understands which product to use for each area and problem and show them how to be efficient using the right amount of product with the proper tech-nique to get the job done.” While a vast majority of those in our industry realize the importance and value of learning the newest and most effective workloading and product application tech-niques, tightening budgets restrict many from fully investing in the success of such activities. Moreover, some feel that they can already effectively clean and maintain the buildings in which they work, so why spend additional dollars for someone else to tell them how to perform their job. Another intriguing aspect stemming from the price issue is the prevalence of out-sourcing. Countless news articles are written daily that outline how school districts, govern-ment facilities and even privately-owned buildings are getting rid of their in-house custodial staff and opting to outsource or privatize their janitorial tasks. While the current service may be accept-able and the employees cordial, a signifi-cant cost savings can be had from out-sourcing. Anybody can attempt to predict upcom-ing trends, but just as Lynn Krafft, CEO of Krafft Cleaning Service Inc., proclaims, “As with the weather, only time will tell.” CM Circle Product Information no. 216 on page 32 www.cmmonline.com 17
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