cleanthoughts Publisher Matt Gallinger mgallinger @ ntpmedia.com Associate Publisher Micah Ogburn mogburn @ ntpmedia.com Editorial Director Rich DiPaolo rdipaolo @ ntpmedia.com ext. 3159 ext. 3179 (516) 404-4532 A Celebration Of Sustainability No longer just a “hippie celebration,” Earth Day is now recognized globally. Managing Editor Aaron Baunee abaunee @ ntpmedia.com Assistant Editor Amanda Martini-Hughes [email protected] Account Executives Susan Pierce spierce @ ntpmedia.com Pat Harrington [email protected] Art Director Marty Harris marty @ grandviewmedia.com ext. 3157 ext. 3154 (256) 715-0342 ext. 3153 Director of Business Operations Michael Perkins mperkins @ ntpmedia.com ext. 3133 Ad Materials Manager Rebecca Wilson [email protected] CMI ® Administrative Manager Sharon Hillis shillis @ ntpmedia.com O On April 22, we will celebrate Earth Day for the forty-first consecutive year. Originally focused on environmental awareness in the United States, the con-cept went global in 1990. Now, Earth Day is recognized in 175 countries with more than 500 million individuals participating in orga-nized events, parades and other festivities with the hope of increasing the collective conscience of Earth’s inhabitants as to ways to protect our pre-cious resources. The idea is so novel that, in 2009, the United Nations officially designated April 22 as International Mother Earth Day. Many sustainability-minded groups take the Earth Day concept one step further and celebrate Earth Week from April 16 through April 22. Grassroots in nature, Earth Day cel-ebrations are catered to environmental concerns in various neighborhoods and regions around the world. A May 5, 2009, editorial in the New York Times titled “Arbor vs. Earth Day” likened Earth Day to a pessimistic, political ideology that portrayed humans in a negative light. Arguments surfaced that Earth Day plundered the traditional date of Arbor Day, transforming a happy, non-political celebration of trees into a demonization of cor-porate America. There are also arguments that every day should be a sustainable celebration of Earth without the commer-cialization. While today’s Earth Day may not be the environmental teach-in envi-sioned by Gaylord Nelson, a former U.S. Senator from the State of Wisconsin, it still serves a purpose and is effective at opening people’s eyes to the frailty of our planet. CM ext. 3138 ext. 3165 Editorial, Advertising & Publishing Offices NTP Media, division of 19BritishAmericanBlvdWest•Latham,NY12110-6405 (518) 783-1281 FAX: (518) 783-1386 Subscription Questions or Inquiries Toll Free (866) 721-4807 Outside U.S. (847) 763-1867 or email [email protected] Subscribe / Renew / Change of Address: http://www.cmmonline.com/subscribe Canada Post: Publications Mail Agreement #40612608 Canada Returns to be sent to: Bleuchip International, P.O. Box 25542, London, ON N6C 6B2 Corporate General Manager Barry Lovette [email protected] Vice President of Operations [email protected] Brent Kizzire Chief Marketing Officer, Publishing Services Group [email protected] Hank Brown Vice President of Business Publishing [email protected] Tracy Aston-Martin Vice President of Finance [email protected] Brad Youngblood Director of Circulation & Fulfillment [email protected] Delicia Poole Associate Director of Circulation [email protected] Brandy Pate Circulation Manager, Electronic Products Stacie Murphree [email protected] Opposition As with any thought or movement, there is an opposing viewpoint. Some argue that Earth Day has become somewhat of a “Hallmark holiday,” out-growing its usefulness as an educational endeavor. Honorary Advisory Board: Aaron Baunee, managing editor Send comments or thoughts on this topic or any other article that appears in CM/Cleaning & Maintenance Management ® magazine, to [email protected]. Mike Adams, Greenfield, IN; Stephen Ashkin, Bloomington, IN; Jim Brewer, Arlington, TX; Laura Dellutri, Lenexa, KS; Ron Goerne, Bloomington, IL; Russell Kendzior, Southlake, TX; Don McNulty, Blue Springs, MO; Bob Merkt, West Bend, WI. CM/Cleaning & Maintenance Management Online™ Service at www.cmmonline.com 4 CM/Cleaning & Maintenance Management ® • April 2011
CMM – Archives Apr 2011: 4
