April 2011 Volume 48 Number 4 Cover story 14 The Lowdown On Certification With such a heavy emphasis on being “certified,” which is the best certification for you? 14 Features 18 Consultants Bring Truth To Falsehoods The camp is split between those who believe cleaning simply consists of “sweeping and mopping” and those who know the truth. columns 42 43 44 Strategies & Situations By: Dane Gregory Raising Standards By: Plamena Todorova Fact-based Management By: Vince Elliott 20 Through The Looking Glass As long as your tactics aren’t spotty, window cleaning can be a profitable revenue stream. 22 Cleaning Up By Managing Leads Customer relationship management tools allow you to do just that — manage customer relationships. departments Cleanthoughts ................................................................. 4 Letters and Views ......................................................... 6 Around the Industry .................................................... 8 Products and Services ........................................... 11 Restroom Care Product Showcase ............... 26 Contractor Success ................................................. 30 Product Information Center ................................ 32 Consultant’s Corner .................................................. 33 Maintenance Matters ............................................ 34 Facility Focus ................................................................. 38 Tackling Trouble Areas ........................................... 40 Marketplace .................................................................. 46 Classifieds ....................................................................... 47 A Clean Sweep ............................................................ 48 20 this month online — www.cmmonline.com Can’t find a back issue of CM? Turn to CM/Cleaning & Maintenance Management Online™ where you’ll find archived issues from the past 16 years along with a wealth of how-to information for cleaning professionals. The full text of Cleaning & Maintenance Management magazine featuring stories, breaking news, archives, the latest product news and much more is available on the Internet at coming next issue... CM/Spotlight: Sustainability Biodegradables Renewable Cleaning Green Cleaning Case Studies www.cmmonline.com CM/Cleaning & Maintenance Management ® magazine (ISSN 1051-5720) is published monthly by the CM B2B Trade Group ™ , a division of NTP Media,19 British American Boulevard West, Latham, NY 12110. Periodicals postage paid at Latham, NY, and at additional mailing offices. Subscription rates: one year, $74; two years, $111. Foreign subscription rates: one year, $150; two years, $248; single issue, $15; issue containing surveys, $25; Buyers Guide, $37. © Registered in the US Patent and Trademark Office. Copyright 2011 Grand View Media Group ™ . All rights reserved under International Copyright Convention. Reproduction of this magazine, in whole or in part, without the express written permission of the publisher is pro-hibited. The publisher reserves the right to reject any and all materials not in keeping with the publication’s standards, whether such standards are written or not. The publisher makes no judgments as to claims of products or services advertised. Postmaster: send address changes to CM/Cleaning & Maintenance Management ® , PO Box 2174, Skokie, IL 60076. Canada Post: Publications Mail Agreement #40612608. Canada Returns to be sent to Bleuchip International, PO Box 25542, London, ON N6C 6B2 2 CM/Cleaning & Maintenance Management ® • April 2011
CMM – Archives Apr 2011: 2
