on people who are obviously unwilling or unable to purchase from us. We won’t try to sell cleaning services to people living in extended care facilities, for example, or to people who have their own cleaning businesses. A marketing calendar is the founda-tional piece of our client tracking system, enabling us to track marketing activities throughout the year and providing a clear picture of where our lead sources came from and which events offer a good return investment on marketing dollars. Using Information In The Cloud Cloud services are providing software, data, computation and storage services that are now as available as electricity. I don’t have to know where the power plant is located to plug in a lamp; now, I don’t have to know where the server farm is to have access to online business manage-ment tools. E-mail marketing management pro-grams in cloud services set our busi-ness apart from the competition by saving us thousands of dollars worth of print toner, postage, envelopes and paper — plus innumerable hours required for print-ing, addressing, folding, stuffing, stamping and mailing. We send thousands of e-mails for half of a cent to reach our potential prospects or clients. Our cloud e-mail management program records statistics of our e-mail campaigns, including e-mails sent, opened, bounced and unsubscribed — and now connects us with clients and potential prospects through automatic access to social networking sites such as Facebook and Twitter. We can launch our own social media campaign with the touch of a button. Card scanning software scans a busi-ness card and captures the information on the front and back of the card, placing it in appropriate database fields for transfer into a CRM program or database. By scanning business cards given to us at trade shows or networking events, we immediately capture conversations with prospects. We also use pre-designed templates to create newsletters or to design effective postcards that we can print and mail. At this point, a single labeling printer is essential, since it is compatible with card scanning products, database man-agement or customer relationship tools, enabling us to batch print a whole stack of postcards. We are going to succeed in our market-place because most of our small business competitors will never consider putting into place a lead tracking system to increase their sales, follow-up with customer feed-back and satisfaction tools or inform cur-rent customers about new products or services. Our offline and cloud services tech-nologies put at our fingertips tools for managing and effectively following-up on lead sources that come to our cleaning business. CM GREASY MESSES & RESIDUES – FULL-STRENGTH DETERGENT, HIGH PRESSURE & FLOW ONE-TOUCH BURST OF POWER – EXTRA DETERGENT, PRESSURE & FLOW only from Advance cleaning productivity. of chemicals and extra labor, not to mention environmental impact. So one-pass, sustainable cleaning with the EcoFlex system not only makes perfect economic sense, but ecological sense too. Our free white papers help you see how at eco exsystem.com/whitepapers A Nilfi sk-Advance Brand ©2011 Nilfi sk-Advance 800-850-5559 www.advance-us.com www.cmmonline.com 25
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