CM/Spotlight: Sustainability Sustainability A sobering look at how beer made us more sustainable. By: David Holly Closed-loop F For decades, most people in America drank beer and soda from refillable glass bottles. These bottles could be returned to either retail stores or the manufacturer, both of which would often refund the consumer a small deposit fee. These bottles were then cleaned and reused scores of times before the bottles were eventually discarded. During the 1930s, however, steel beverage cans were developed, a breakthrough that would even-tually revolutionize how bottled drinks were sold. The goal was to develop a container that allowed consumers to drink the product and then simply toss the can away. This was obviously more convenient than returnable bottles, and manufacturers, especially David Holly is the senior project manager for The Ashkin Group LLC. His 25 years of JanSan indus-try experience include: Vice president of a regional building service contractor (BSC), director of sales and marketing for S.C. Johnson Professional and marketing director for Multi-Clean Products. Image courtesy of Baxter Sales Company Inc. for more info Visit www.cmmonline.com and type in search keyword: Green Cleaning . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Sustainability . Some distributors fix and sell used equipment, which not only makes for affordable secondhand pur-chases but also minimizes landfill waste. 18 CM/Cleaning & Maintenance Management ® • May 2011