DIGITIZED Advertising By: Aaron Baunee, managing editor Don’t let your messages fall on deaf ears; talk to people online — where they will hear you. R Aaron Baunee is the manag-ing editor of Cleaning & Maintenance Management magazine. He can be reached at [email protected]. In his years with the publica-tion, Baunee has amassed numerous articles, columns and commentaries pertaining to commercial cleaning and maintenance. Baunee encour-ages readers to communicate editorial ideas to him and welcomes discussions on pertinent industry happen-ings. Connect through social media: LinkedIn.com/in/ AaronBaunee, Facebook.com/ CMMOnline and Twitter. com/CMeNewsDaily. Recent studies have offered the notion that many businesses around the world blindly spend bil-lions of dollars on advertising with no guarantee that the efforts will increase revenue or build brand loyalty. Increasingly, we are witnessing a marketing shift away from traditional means to new vehicles that take advantage of modern culture. Once the accepted way, print advertisements, Yellow Pages listings and 15-second radio spots are now being digitized. The age of the Internet is here, and people are spending a lot more time online than in years’ past. “Since people are spending more time online researching products, we are using online videos and commercials more frequently now than ever,” states Natalie Damon, marketing communications specialist for Windsor. “Most print advertisements usually create inquiry for more information on prod-ucts or a company, and when you advertise online, you can link directly to more product information and provide answers to the customer more efficiently.” Online videos accommodate the instantaneous satisfaction today’s society demands. for more info Visit www.cmmonline.com and type in search keyword: Advertising . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Marketing . 22 CM/Cleaning & Maintenance Management ® • June 2011
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