CM/Spotlight: Carpet Care Green Carpet Cleaning — An Investment In The Future By: Brent Crawford Choosing safer equipment and chemicals is a smart move that will save time and money in the long run. R Brent Crawford grew up in the chemical manufacturing busi-ness. His parents, Ed and Debbie Crawford, founded Core Products Company Inc. in 1976 on the suc-cess of the Unbelievable! brands of specialty spotters. Crawford has worked in every position — from assembly and production lines, to marketing and formulation. He is a native Texan and completed his Bachelor of Science from Texas Tech University in 1996. Core manufactures more than 70 JanSan products, and under Crawford’s guidance, continues to expand the low-toxicity Hydroxi Pro and Green Logic brands. Research from the Carpet and Rug Institute (CRI) indicates that carpets make up at least 70 percent of floor coverings in the U.S. alone. As a carpet cleaning professional, owner of a carpet cleaning business or a facility manger, choosing safer products for use by your staff is a health bonus for them and a business incentive for your customers. More health care, institutional, school and office facilities are requiring the use of green products prior to awarding contracts. This is a great opportunity to enlighten your customers about green cleaning and to dispel common myths about green cleaning lacking effectiveness or being more expensive than tradi-tional methods. Carpets Improve Quality Of Life An article that appeared in the May 2009 issue of Cleaning & Maintenance Management magazine titled “Expanding Service Offerings: Incorporating Carpet Care” refers to carpet as “a giant air filter Knowing what soils are present on which carpet types will make your chemical and equipment selection process easier and will help produce better results. for more info Visit www.cmmonline.com and type in search keyword: Carpet Care . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Green Chemicals . 30 CM/Cleaning & Maintenance Management ® • July 2011
CMM – Archives Jul 2011: 30
