around the industry chises give them the best financial incen-tives and training and which franchises have the highest number of veteran franchisees. Federal Building Services Receives Award Of Excellence Federal Building Services Inc. recently received the Science-based Cleaning Certificate of Excellence award for cleaning and maintaining the Woodfield Mall. The Science-based Cleaning Certificate of Excellence award is contingent on a company scoring at least 80 percent on the Clean Audit, a third-party evaluation of the cleaning process that utilizes measurement to prove outcomes. CIRI Announces A Call For Papers The Cleaning Industry Research Institute (CIRI) has announced its call for topics, proposals and papers to be considered for its fall science and technology symposium, “Cleaning Effectiveness and the Science of Antimicrobials & Disinfectants.” A follow-up to the April conference focusing on the relationship between green cleaning and science, the fall symposium will address the science and effectiveness of antimicrobial technologies, disinfectants, sanitizers, etc. All materials for consideration should be sent to [email protected]. A total of 18 individuals completed the three-day course and were certified as trainers after satisfactorily completing an examination. For more information on upcoming Train the Trainer courses or other edu-cational opportunities through CMI, con-tact Matt Moberg at (518) 640-9172 or [email protected]. CM CMI Certifies Trainers The Cleaning Management Institute (CMI) recently completed another suc-cessful Train the Trainer course at their office just outside of Albany, New York, on May 17-19. To have your News and/or People item con-sidered for CM e-News Daily and “Around the Industry,” please e-mail your release to Managing Editor Aaron Baunee at [email protected]. To sign up for the free CM e-News Daily e-mail, log on to www.cm-enews.com. Some things are best when new Choose a location near you St. Louis -Thursday, July 14 Sacramento – Friday, August 5 Chicago -Friday, August 12 Portland -Wednesday, October 12 Cincinnati -Friday, November 11 It is time for new, better marketing systems for your business. You can get them at Totally Booked ® U NIVERSITY . Sign up today. Tampa -Friday, November 18 Cleanfax magazine and senior editor Jeff Cross are traveling the country with a fantastic marketing program designed to help carpet cleaning and restoration companies find customers — fast. No sales pitch, no back-of-the-room deals. And you go home with a flash drive full of marketing tools for your business. Find us on Facebook www.facebook.com/cleanfax Scan code with your smartphone for more information. Which marketing techniques will you learn? Website Optimization — Internet Marketing — Group Buying Programs — Press Releases — Referral Programs — Coupons and Print Ads — Social Media Marketing — Getting commercial leads — and much, much more! Circle Product Information no. 217 10 CM/Cleaning & Maintenance Management ® • July 2011
CMM – Archives Jul 2011: 10
