ISSA/INTERCLEAN exhibitor profile — Dial ® Professional, Henkel Consumer Goods, Inc. Booth 1643 Henkel — Your Solution Provider A At Henkel, we understand the value of time and money. That’s why businesses trust Henkel to provide them with quality products at affordable prices. Henkel has a total offer-ing of quality products from hand soap to surface cleansers. This year, Henkel launched the Dial ® Foam Hand Sanitizer to help encourage employees and visitors to take part in the cleanliness and safety of the facilities they spend their time in. Whether it’s Boraxo ® heavy-duty hand cleaners or Dial ® liquid hand soap, Henkel has trusted brands with high-quality prod-ucts and solutions for the professional marketplace. Our surface cleansers, odor neutralizers and laundry care products have been tested in the toughest situations to pro-vide your employees with the professional cleaning power they need to get the job done quickly and effectively. When cleaning is done right the first time, you save money on labor costs and product costs. Dial ® is a known and trusted brand that inspires a special sense of comfort and confidence with businesses and consum-ers alike. Preference for the Dial ® brand extends to the away-from-home market, where the people who work in your facility, check into your hotel and visit your hospital are the same people using Henkel products in their own homes. They have come to rely on the con-sistent high quality of our products, a standard we are proud to assure through our stringent product development and manufacturing processes. In fact, according to research from the National Consumer Panel (NCP) — formerly the Information Resources Inc. (IRI) Consumer Panel — there is a Henkel prod-uct in eight out of 10 U.S. households. Dial ® hand soap is renowned for its quality and has been extensively tested for both effective-ness and consumer liking. Our soaps and dispensers have been designed to save you both time and money. We recognize that you also need soap that will satisfy the needs of your custom-ers and employees. You can help generate a positive impression of your establishment by offer-ing brands consumers are familiar with. According to a June 2010 Synovate Public Restroom Soap Survey, in a pub-lic washroom, 86 percent of consumers would prefer to use Dial ® soap over a similar dispenser brand-ed or unbranded soap. And, three-quarters of con-sumers prefer antibacterial soap in a restroom over non-antibac-terial soap. Henkel has more than 60 years of experience in the amenity busi-ness, and we are leveraging that experience and consumer prefer-ence for Dial ® soap to introduce products that are innovative and consumer preferred. The Dial ® Eco-Smart ® Amenity Dispenser line is a new spin on the tradi-tional bath and shower amenities offered by hotels, cruise lines, long-term resident centers and other facilities. Instead of providing the miniature indi-vidual bottles, which are environmentally unfriendly and produce excess waste, our Dial ® Eco-Smart ® Amenity Dispenser minimizes the effect on landfills and saves money for our customers. The refills for the dispenser feature nationally preferred Dial ® body wash, hand soap and hair care amenities with the same formulas as found in our high-quality retail products. The Dial ® Eco-Smart ® Amenity Dispenser allows customers to upgrade their soap and body washes, save money and be more environmentally sustainable. Knowing that every establishment is unique and has diverse customer needs, Henkel offers a variety of product options designed to offer solutions to meet your every need, helping you make your cus-tomers’ experience with your establish-ment comforting and memorable. For over 60 years, Dial ® has been a trusted brand, leading the marketplace with antibacterial soap technologies. Dial ® is ideal to use in public restrooms, where your customers will feel comfortable and confident in using a branded product they know and trust. When they see the brand Dial ® , they will have the peace of mind that you care about the cleanliness of their experience while using your facility. Henkel also understands that your employees play a critical role in stopping the spread of germs and bacteria. Our products have been test-ed not only to be highly effective against germs, but also mild on the skin, making them ideal for frequent hand washing. At Henkel, we understand nothing is more important than the people you care for, cater to and work with every day. CM Circle Product Information no. 154 This content was provided by Henkel as part of a paid advertisement. For more information, please contact Henkel directly at 1-800-253-3425 or www.dialprofessional.com. www.cmmonline.com 25
CMM – Archives Oct 2011: 25
