Creating An Online Presence: By: Lauren Whitson Part One By partnering with the right professionals, it is easy to take full advantage of today’s Internet culture. T Lauren Whitson is the spokes-person for 1&1 Internet Inc., the world’s largest web host. 1&1 was founded in 1988 and hosts more than 11 million domain names, while more than 70,000 servers run in the company’s five state-of-the-art, green data centers. 1&1’s global community is approximate-ly 10 million customer contracts and growing. 1&1’s mission is to provide an optimal Internet pres-ence for private users and small to medium-sized businesses by offering a complete range of inno-vative, high-quality web solutions at value prices. Find out more at www.1And1.com. Images courtesy of 1&1 Internet Inc. There is a good chance that most business own-ers today have a sense of the importance sur-rounding an online presence. But, not everyone feels as positively about act-ing on that task. The Internet serves as an excellent source of affordable and easy marketing, communication and advertising opportunities that can greatly benefit a niche small business like one providing cleaning services. for more info Visit www.cmmonline.com and type in search keyword: Internet . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Web Marketing . Utilizing ready-made templates makes launching a website quick, easy and far less stressful than starting from scratch. 28 CM/Cleaning & Maintenance Management ® • January 2012