Creating An Online Presence: By: Lauren Whitson Part Two By partnering with the right professionals, it is easy to take full advantage of today’s Internet culture. for more info Visit www.cmmonline.com and type in search keyword: Internet . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Web Marketing . The look and feel of your website should reflect the atmosphere of your business without inundating visitors with unnecessary information or imagery. 32 CM/Cleaning & Maintenance Management ® • February 2012 Images courtesy of 1&1 Internet Inc. Lauren Whitson is the spokes-person for 1&1 Internet Inc., the world’s largest web host. 1&1 was founded in 1988 and hosts more than 11 million domain names, while more than 70,000 servers run in the company’s five state-of-the-art, green data centers. 1&1’s global community is approximate-ly 10 million customer contracts and growing. 1&1’s mission is to provide an optimal Internet pres-ence for private users and small to medium-sized businesses by offering a complete range of inno-vative, high-quality web solutions at value prices. Find out more at www.1And1.com. I If a customer needs your cleaning or maintenance services, the first place they will likely turn to is the Internet. If you are a business owner who does not cur-rently have an online presence, you are taking the chance that your services will be overshadowed by competitors who do represent their business online.