CM/Spotlight: carpet care CFR Corporation Win Respect And Gain Accounts By providing exceptional performance in a maneuverable platform, the CFR Pro-500 is changing minds. A According to John Kranzberg, a sales consultant for St. Louis-based distrib-utor Royal Papers, CFR Corporation is uniquely qualified to address the carpet care challenges of Royal’s customers. Kranzberg explains, “CFR extrac-tors appeal to many types of end users. For example, a local retirement complex recently contacted me to review their facil-ity cleaning budget in an effort to cut expenses, as many businesses are doing. One of the areas reviewed was their carpet cleaning costs. They were contracting out their carpet cleaning, spending a consider-able amount of money to do so. In consul-tation, we ended up selecting a CFR Pro-500 with an ozone generator to deep clean and neutralize carpet odors. We were able to bring their carpet cleaning in-house.” Go Green To Save Green Kranzberg recently followed up with the facility’s chief engineer, who shared that they were achieving a substantially better and more consistent carpet appearance after putting the CFR Pro-500 extractor into use. Not only that: The facility is now able to react quicker to carpet issues noted by residents. Kranzberg adds, “Facility manage-ment was especially pleased with what they were experiencing in carpet care cost savings, which they estimate to be over $8,000 in four months. That savings included the cost of the equipment, as well as chemicals and labor.” While reducing end user costs is obvi-ously a primary concern, green cleaning is also an important factor for Kranzberg’s customers — and, here again, CFR extractors fit the bill. “There is no doubt that there has been a tremendous shift in customers’ needs, as well as an ever increasing aware-ness of green and sustainable clean-ing processes and products,” continues Kranzberg. “If you think about it, many facilities now have staff that have only known and used green products. There is no turning back the clock, and I simply can’t imagine anyone selling cleaning products today that hopes to remain relevant in their market without bringing solutions like CFR to their customers.” portable extractor to win their respect — something CFR can do with ease. Bill Coulter of Seattle-based Zimp Carpet Cleaning was one such person swayed, saying, “I can’t imagine any truckmount carpet specialist without a CFR Pro-500 unit as a part of their clean-ing arsenal. This extractor goes where large truckmounts won’t go, such as resi-dential condos in high-rise buildings.” Whenever Zimp Carpet Cleaning has a high-rise job above the fourth floor or simply can’t get their larger truckmount units close enough to the building, they dispatch the CFR Pro-500. With a CFR Pro-500, they can do jobs they would otherwise have to turn down, but take them knowing they’ll deliver the cleaning results necessary to maintain happy and satisfied clients. Getting More Done Among the reasons distributors like Royal Papers and carpet cleaning compa-nies like Zimp choose the CFR Pro-500, include: ■ It can go where large truckmount extractors won’t or can’t ■ No dumps and refills means that solu-tion lasts up to seven times longer ■ Recycling filtration not only minimizes dumps and refills, it reduces water and chemical consumption by up to 85 percent ■ Superior portability means just one trip in and out of the building. CM Product Information no. 153 The Other Extractor Many professional carpet cleaners con-sider portable extractors the tools of ama-teur carpet cleaners or in-house clean-ing departments, assuming truckmount extractors are superior. As such, it takes a high-performance This information was provided by CFR Corporation as part of a paid advertisement. For more information, contact CFR Corporation directly at 1-800-533-2557 or visit www.CFRCorp.com. 22 CM/Cleaning & Maintenance Management ® • June 2012
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