2 By: Richard Marriott 5 Ways Green Is Good For The Customer C Customers are always looking for companies or organizations to supply them with sustainable products and solutions that meet their environ-mental goals. In addition to ensuring a product or platform is within a specific approach to sustainability, companies and organizations also make sure that they provide the information necessary to help customers document and celebrate their environ-mental successes. The customer is always right, but they don’t always know the full story. Richard Marriott is the North America sustain-ability leader for Kimberly-Clark Professional. For more information about the ways Kimberly-Clark can help you go green and oper-ate more sustainably, visit www.KCProfessional.com. 1 3 As the demand for sustainable products con-tinues to grow by leaps and bounds each year, customers are carefully examining the products they purchase to ensure the choices they make are cost-effective and environmentally sound. 1. Green business innovates To be considered a certifiably green product ven-dor, a company must commit to a thorough review of its business processes and develop a comprehen-sive plan for improving its approach to sustainability. for more info Visit www.cmmonline.com and type in search keyword: Sustainability . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Cleaning Equipment . Being green means using the most efficient, least harmful products and processes that adequately perform the desired tasks and do not take away from the well-being of future generations. 30 CM/Cleaning & Maintenance Management ® • July 2012
CMM – Archives July2012: 30
