So, I Have A Twitter Account — Now What? Take simple steps as to not let Internet social anxiety turn to ergophobia. I By: Andi Vance In today’s “social” age, many commercial clean-ing companies have yet to venture beyond tra-ditional marketing tactics, such as direct mail pieces or print advertising. While many businesses and business lead-ers have heard that they should be embracing social media platforms such as Twitter, LinkedIn or Facebook, they are often left with the question of what to post. The absence of valuable content results in missed opportunities to directly engage custom-ers, improve search engine optimization (SEO) and increase website traffic. What many businesses don’t realize is that, if they know and understand their target customer, they are more than halfway to generating quality content. The same rules apply if you’re a cleaning profes-sional looking to enhance industry contacts and make yourself more marketable for a new job or promotion. Entrepreneur recently ran an article about the proliferation of content-based marketing, which Andi Vance is director at Mulberry Marketing Communications, a public relations agency specializing in the cleaning industry. She has more than 12 years of experience developing com-munications programs for cleaning industry clients. For more information, please visit www.MulberryMC.com or contact Vance directly at [email protected]. for more info Visit www.cmmonline.com and type in search keyword: Social Media . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Marketing . Your social media strategy should be entertaining and uplifting, inserting humor when applicable to make your messaging more personable. 22 CM/Cleaning & Maintenance Management ® • July 2012
CMM – Archives July2012: 22
