CM/Spotlight: Training Pads Are By: Tim Kerin Optional T The constant changes that affect every service business are staggering. The demand for knowledge and staying ahead of the curve is challenging to any business owner. How is it possible — with current cost-cutting measures, lower profit margins and increasing operating costs — to know where to focus your time, money and energy? Business-to-business (B2B) networking is a contact sport rather than just a passive game. Owning several service businesses over the past 24 years, I have dealt with the day-to-day struggles that limited my time to look ahead and forecast, develop, plan and diversify my busi-nesses. The service business is no longer a passive game; rather, it is a contact sport in the form of business-to-business (B2B) networking. Tim Kerin is the president of Falcon Crest Commercial Contractors Inc. The other com-pany for which he is president, Learning Lesson in Business Inc., is available for consultation and coaching any types of businesses wanting to learn from the successes and failures of experienced owners. Kerin is the author of 10 Lessons Learned in Running a Successful Business. A seminar speaker at the 2012 ISSA/INTERCLEAN North America trade show, Kerin excels at educating those who want to improve the way they’re cur-rently running their businesses. For more information, visit www. LearningLessonsInBusiness.com or call (301) 428-9371. for more info Visit www.cmmonline.com and type in search keyword: Networking . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Consulting . Finding a strategic partner who shares similar interests will make your conversations livelier and can help foster more productive and lasting relationships. 26 CM/Cleaning & Maintenance Management ® • August 2012