Avoid being caught up in perceived value, as purchasing on price alone is a trap. and Janitorial Supply. “At the same time, they can pick up everything from personal groceries to painter’s tape to a vacuum at a big box store.” According to Michael Wilson, marketing direc-tor for AFFLINK, purchasing from big boxes is fairly easy: You merely make a selection from available stock or place an order and it arrives in a day or two. But, today’s businesses expect more in terms of value, and their demands are often unmet with big box retailers. “Good luck having someone at a big box store tell you why you should use an ultra-high speed pad versus a conventional one or the correct dilution ratio for heavy-duty restroom cleaning,” jokes Cordell, Jr. www.cmmonline.com 13
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