cleanthoughts The Art Of Publisher Matt Gallinger [email protected] Associate Publisher Micah Ogburn [email protected] Editorial Director Rich DiPaolo [email protected] Managing Editor Aaron Baunee [email protected] (518) 640-9155 Trade Show Messaging Branding de jour at the commer-cial cleaning industry’s largest gathering. (518) 640-9177 (516) 404-4532 (518) 640-9167 Assistant Editor Amanda Martini-Hughes [email protected] (518) 640-9168 Account Executives Susan Pierce [email protected] Pat Harrington [email protected] Art Director Marty Harris [email protected] Graphic Designer Justin Lancaster Director of Business Operations Michael Perkins [email protected] (518) 640-9156 Ad Materials Manager Rebecca Wilson [email protected] (256) 715-0342 (518) 640-9173 I Industry trade shows are a collective show-case of product marketing and company branding. Latching on to one of several hot button buzzwords, companies tend to stick to an agenda regarding the attributes they tout about specific offerings or an overall cor-porate culture. And, the annual ISSA/INTERCLEAN North America trade show is no different. With the exception of the infection con-trol calamity following the pandemic H1N1 influenza outbreak of 2009 — what many simply call swine flu — when hand sanitiz-ing stations were more prevalent than busi-ness cards, the most visible push of the past several years has been the notion of green cleaning and sustainable operation. Unique classifications and entire product lines have been developed around the no-tion of environmental preferability and the interconnected relationship of sustainabil-ity’s three legs: People, planet and profit. But, as green notions become the norm and sustainable thinking seeps into every facet of business, we are seeing a shift in trade show messaging. (518) 640-9164 Sales Seismicity This year’s “green and sustainable” was undoubtedly chemical-free stripping. It seems as though every manufacturer in the hard floor care arena now offers some variation of a scrubber in a square-shaped configuration. Some are strapping small, backpack-like vacuums with high-efficiency particulate air (HEPA) filtration to their apparatuses to minimize dust and other airborne particu-lates when removing finish without lubrica-tion from water. Others are developing task-specific pads and rollers — some impregnated with precious carbon allotropes — that can be quickly changed to transition from one surface to another, allowing chemical-free stripping gear to morph into multi-use ma-chines that can scour away finish and hone stone surfaces to a shine. While various benefits are touted by each company with such an offering, the over-riding theme is constant: Chemical-free stripping is green cleaning and sustainable thinking in action. While neither supporting nor demoniz-ing the act of floor finish removal by physi-cal force rather than chemical means, I found the prevalence of such technologies on this year’s show floor nothing short of curious. CM CMI ® Administrative Manager Sharon Hillis [email protected] (518) 640-9163 Editorial, Advertising & Publishing Offices NTP Media, division of 19BritishAmericanBlvdWest•Latham,NY12110-6405 (518) 783-1281 FAX: (518) 783-1386 Subscription Questions or Inquiries Toll Free (866) 721-4807 Outside U.S. (847) 763-1867 or e-mail [email protected] Subscribe / Renew / Change of Address: http://www.CMMOnline.com/Subscribe Canada Post: Publications Mail Agreement #40612608 Canada Returns to be sent to: Bleuchip International, P.O. Box 25542, London, ON N6C 6B2 Corporate General Manager Barry Lovette [email protected] Vice President of Operations [email protected] Brent Kizzire Chief Marketing Officer, Publishing Services Group [email protected] Hank Brown Vice President of Business Publishing [email protected] Tracy Aston-Martin Vice President of Finance [email protected] Brad Youngblood Group Circulation Director [email protected] Delicia Poole Circulation Analyst Anna Hicks [email protected] Editorial Advisory Board: Benjamin Tanner, Antimicrobial Test Laboratories; Bill McGarvey, Phillip Rosenau Company; Darrel Hicks, St. Luke’s Hospital; David Holly, The Ashkin Group; Kathleen Stanton, American Cleaning Institute (ACI); Jeff Cross, Cleanfax magazine; Russell Kendzior, National Floor Safety Institute (NFSI). Aaron Baunee, managing editor Send comments or thoughts on this topic or any other article that appears in CM/Cleaning & Maintenance Management ® magazine, to [email protected]. CM/Cleaning & Maintenance Management Online™ Service at www.CMMOnline.com 4 CM/Cleaning & Maintenance Management ® • November 2012
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