Five Website Mistakes To Avoid Circumvent unintentional sabotage by minding these tips for evading common blunders. By: Kelly Meeneghan A As a manager for 1&1 Internet Inc., Kelly Meeneghan is an industry specialist providing expert advice on how SMBs can grow their business online through websites and online marketing methods. 1&1, a global leader among web hosts, provides companies with the tools necessary to get online and be successful. For more information visit www.1and1.com or learn about how you can drive success for your business at success.1and1.com. An online identity for any company has become an essential aspect of business strategies. If done correctly, the impact that a professional website can have on a business’ bottom line can be significant. However, many small to medium-sized busi-nesses (SMBs) tend to sabotage their online repu-tation unintentionally by implementing harmful de-cisions or neglecting the site. Some owners believe that, once a website is created and live, their work is done. However, developing a site is just the beginning; consistent maintenance is the key to generating repeat traffic and interest from customers. On the other hand, some SMBs overload their site with colors, text, images and videos that may overwhelm visitors and deter them from conduct-ing business. The following are five of the most common mis-takes businesses make and suggestions for how you can keep from becoming a business stereo-type. 1. Common website mistake one The first common mistake is having too much time-consuming and bandwidth-demanding content. When consumers encounter a business website that is lacking availability, such as restricted pages or unexpected downtime, their negative experience is reflected directly onto that business. Poor uptime significantly damages a business’ reputation, as a company’s website is often the first impression for potential customers. for more info Visit www.cmmonline.com and type in search keyword: Technology . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Web Hosting . Consumers can be quite persnickety when they encounter bad websites; give credence to your com-pany’s credibility with a conscious commitment. 40 CM/Cleaning & Maintenance Management ® • December 2012
CMM – Archives Dec 2012: 40
