Weather The Downturn With Tracking Technology By: Alison Falco Tracking software can help any business operate more efficiently and save capital in the process. T Alison Falco is the founder of Dynamic Systems Inc., a com-pany that has been installing barcode tracking systems since the early 1980s. Falco is a Phi Beta Kappa graduate of St. Lawrence University in Canton, New York, and is considered an expert in the field of data collection and process automation. For more information about equipment tracking and the other software solutions offered by Dynamic Systems, please visit www.A-Barcode.com. for more info Visit www.cmmonline.com and type in search keyword: Technology . For more information on related products, visit www.cmmonline.com , select SUPPLIER SEARCH from the main navigation bar, and enter keyword: Tracking Software . Focus On Continual Improvement Every asset, machine, tool and employee you have must be accountable and cycle more quickly. Just as an airline cannot survive when planes are not in the air producing revenue, your busi-ness cannot survive unless you know where your assets are and how they can be used efficiently. Imagine being able to view where your tools and equipment are at any moment so that you can plan to transfer them to the next job. Tracking software allows you to consistently and conveniently mind the whereabouts of equipment and employees or determine the status of a par-ticular job from just about anywhere. 18 CM/Cleaning & Maintenance Management ® • January 2013 Image courtesy of Dynamic Systems Inc Too often, small to mid-sized businesses will im-plement technology in the back office but over-look efficiencies that can generate cash flow and reduce costs on the job. The net income of the top construction and cleaning businesses in the U.S. is as much as 25 percent higher than the rest, and the major con-tributor to this difference is their use of technology. Accurate information that provides a business owner the ability to make immediate decisions about his or her operation resulting in a boost to profitability is crucial, especially in tight eco-nomic times. If revenue is down and the market mood does not permit price increases, then profitability can only be realized by reducing costs. So, you must ask yourself, “What prevents me from 100 percent efficiency?”