contractor success Spring Cleaning For Your Website Ensure your marketing and branding messages are pertinent and properly placed to maintain a productive web presence and a profitable business. By: Kelly Meeneghan W While newly implemented business strat-egies for 2013 may still be on our minds, it is encouraged for maintenance profes-sionals to not forget about the basics. Spring cleaning is a great excuse to organize the house and office, but busi-ness owners would be smart to tidy up their company website as well. A sometimes neglected priority on the task list, your business website is a crucial aspect of your professional success — and it deserves appropriate attention. By taking an in-depth look into your online presence, you can improve the overall consumer experience as well as boost your search engine optimization (SEO) for improved traffic and impressions. Giving Your Website A Facelift Below are four tips to keep your website looking fresh and user friendly this spring cleaning season. 1. Remove outdated material for clarity A main objective of spring cleaning for your website is eliminating the old and bro-ken elements that can be very harmful to your virtual presence. It is important to go through all pages and articles within your business’ website to delete any old content that may be irrel-evant now. Regularly updating the content on your website not only gives people a reason to periodically check back, but it also increases your ranking in results from major search engines. 36 CM/Cleaning & Maintenance Management ® • March 2013
CMM – Archives Mar 2013: 36
