tools to be successful in conveying your marketing message. You may want to send a message to your customers that you use only green varieties or the most effective solution available for exceptional results. However, those who wish to produce attractive labels that can withstand chemical contact run into the same problem encoun-tered by companies that rebottle concen-trated solutions: Hiring a service bureau to create a smaller batch of labels can be very expensive and cost-prohibitive. Unfortunately, labeling requirements usu-ally go beyond the capabilities of standard office printers and the ink they contain. Provided you find an affordable printer that can handle industrial labels and use chemical-impermeable and liquid-resistant ink, producing your own customized labels in-house is an ideal solution. Profiting From Efficiency One maker of non-toxic, high-performance cleaners, Quick’n Brite, was able to reduce costs dramatically by purchasing a printer that could efficiently handle smaller print-ing runs. It is estimated that, for smaller quantities, the company saves around 40 percent over the cost of having their labels produced by a printing service bureau. The company also found that their in-house printer provides other advantages, such as the ability to print custom labels for virtually any type of bottle and the ability to use the full spectrum of colors to produce eye-catching labels in a variety of shapes. It has been a great way for Quick’n Brite to easily accommodate special requests from their customers and to assist in their brand-ing and messaging to clients, customers and perspective patrons. Whether you rebottle concentrated solu-tions for use in the field or manufacture special, private labeled formulations for cus-tomers, durable labeling is a must. It’s crucial for your staffs to be able to quickly identify the solutions they need and to ensure that they avoid mixing any solvents. For companies that aren’t in the mass-pro-duction business, creating attractive, durable labels by sending the print job to an external vendor can be too expensive. However, thanks to advanced printing technology, there are now more choices on the market than ever before — some of them are quite affordable, too. Any company, business, operation or organization in need of flexible label produc-tion options should take a look at bringing their printing in-house — and cleaning up excess costs for greater profitability. CM Peter Chalmers is the product manager at Primera Technology Inc., the world’s leading developer and manufacturer of specialty printing equipment. Primera Technology serves a variety of clients, including leading cleaning product manufacturers, both domestically and worldwide. For more infor-mation on the printing solutions available to you and your company or organization, please visit www.PrimeraLabel.com. www.cmmonline.com 37
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