CM/Spotlight: Sustainability Separating ‘Green’ Fact From Fiction By: Jennifer Meek Though the JanSan industry has adopted more sustainable cleaning methods, many managers still have unanswered questions. A Jennifer Meek is marketing director of Charlotte Products/ Enviro-Solutions, manufac-turers of a broad range of traditional and green clean-ing chemical products for the consumer and institutional markets. About 10 years ago, one of the leaders in the pro-fessional cleaning industry — and still a very impor-tant figure — indicated that while he believed green cleaning and the use of environmentally-preferable cleaning products would continue to evolve, it would follow what is known as the Pareto Principle: Twenty percent of the industry would likely adopt green cleaning while 80 percent would continue to clean using conventional cleaning tools, chemicals and equipment. However, time has proven this gentleman wrong. What has evolved in the past ten years is just the opposite, according to Stephen Ashkin, president of The Ashkin Group. for more info Visit www.cmmonline.com and type in search keyword: Sustainability . For more information on related products, visit www.cmmonline.com , select BUYERS’ GUIDE from the main navigation bar, and enter keyword: Certification . Green cleaning is evolving, and while its becoming more prevalent than ever, there are still questions associated with the practice of using environmentally-friendly methods. 32 Image courtesy of MikhailMishchenko/iStockphoto/Thinkstock
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