One Foul Odor Can Impact The Bottom Line Losing any part of the cleaning battle can have major financial consequences. F By: Amanda Daluga Images Courtesy of Jelop/iStockphoto/Thinkstock From hotels to restaurants to fitness centers, most successful businesses employ aggressive clean-ing strategies. Despite this, it’s all too common these plans don’t always include preparations for deal-ing with unpleasant odors — proactively and reactively. In today’s ultra-competitive market, losing any part of the cleaning battle can have major business consequences, and companies simply cannot risk Amanda Daluga is the nation-al sales director for the Fresh Wave IAQ family of natural odor eliminating products. Fresh Wave IAQ is a division of OMI industries, which has been providing odor abate-ment solutions for industrial, commercial and consumer markets worldwide for more than 20 years. Learn more at www.FreshWaveIAQ.com. for more info Visit www.cmmonline.com and type in search keyword: Indoor Air Quality . For more information on related products, visit www.cmmonline.com , select BUYERS’ GUIDE from the main navigation bar, and enter keyword: Odor Control . Because smell is so innately tied to the perception of cleanliness, effective odor management strate-gies can help hotels, restaurants, casinos and fitness centers improve their brands and drive more repeat business. 16 CM/Cleaning & Maintenance Management ® • September 2013
CMM – Archives September 2013: 16
