L AUNDRY ROOM Sustainable New washing technologies raise standards and meet the needs of sustainable facilities. PRACTICES By: Craig Madson A Craig Madson, a national ac-counts manager for UniMac, is responsible for the man-agement and development of national account oppor-tunities for Alliance Laundry Systems. He has more than 10 years of professional expe-rience in the laundry industry, having served in various marketing and sales positions for Alliance brands, most recently as a UniMac regional sales manager. He can be reached at Craig.Madson@ AllianceLS.com. According to a recent MIT survey, nearly a third of companies now say that the adoption of sustain-able practices has added to their profitability, with 25 percent of companies citing “improved inno-vation in products and services” as one of the top benefits they derived through sustainable practices. Regardless of where they operate or in which industry, facilities are expected to embrace sus-for more info Visit www.cmmonline.com and type in search keyword: Sustainability . For more information on related products, visit www.cmmonline.com , select DIRECTORY from the main navigation bar, and enter keyword: Laundry . Thanks to new environmentally-friendly technology used with control systems, sustainable laundry prac-tices go hand-in-hand with smart management. 30 CM/Cleaning & Maintenance Management ® • January 2014 Image courtesy of Brian Behunin/iStock/Thinkstock