This resulted in considerable ex-pansion of efficiency in building and grounds care across the country, and in my opinion, the manufacturers, distribu-tors and building managers have almost perfected how to clean, when to clean and what to clean. Selling The Value Of Clean Thanks to better carpets, superior floor and floor finishes, better counters, paints, HVAC and wonderful equipment, the how to clean is 1,000 miles above where it was 50 years ago. Now that providers, users, publishers and presenters have whipped the process of cleaning into shape, it is time to sell the value of clean as a condition. I am convinced that once people know and accept the “why clean,” they will seek and figure out the how, what, when and who. We need to take clean to its potential, showing the public and the still unconvert-ed people in the industry that the purpose of cleaning is not so much a “do” as it is a “be” — be it clean language, clean glasses, clean arteries, clean carburetor, clean filter, clean air, clean teeth, clean water … a list of the results of cleaning with no end. Selling what cleaning does for mankind is where our next 50 year needs to be spent; we have got to take it far past how it looks to what it does. The Reach Of Clean I use a list of reasons that can help convince people the value of clean. I made it up years ago, and I find even seasoned cleaners were amazed by the reach of clean. When society sees the value to them-selves and their planet from the practice of clean procedures and principles, they will change behavior. We, as professionals and publishers in a great industry, can influence the outcome of society more than any profession. As for myself, I have put my life and re-sources into establishing a new world-known Museum of Clean (not a cleaning museum), extremely unique in the 17,000 museums in America. It is a city block where one can witness in median of material machines, past and present tools, art, environment, music, stage and humor. We feature over 8,000 cleaning-related items, and we have schools, public field trips and a flow of visitors from around the world. We have been getting national media at-tention selling the value of clean daily. Remember, this is your museum; come and visit or glance on the web. Use it as a sales pitch, especially the CBS segment that went to 7 million homes. After 60 years and still counting in a great profession, my thanks to all of you who share the love for clean. We are making clean “uninvisible” to the public. FREE INFO: Reader Service 202 or CMMOnline.com/freeinfo www.CMMOnline.com 9
CMM – Archives June 2014: 9
