By: Linda Chipperfield Guessing Game The FTC’s Green Guides aim to bring some certainty to sustainability. End The ‘ Going Green ’ F Linda Chipperfield has more than 30 years of experience in creative marketing and guides the brand communi-cation efforts for Green Seal. Prior to joining Green Seal in 2006, she served as creative director and team leader at Noble Communications, and owned and operated a design and marketing shop in Springfield, Missouri. Chipperfield has served on the board of directors for the Global Ecolabelling Network and conducts ISO 14024 peer reviews of the network members. For custodial professionals and building service contractors (BSCs), it is one thing to “go green” and quite another to know that you have actually done so. We face similar challenges in trying to buy sup-plements; it’s easy for a manufacturer to slap a label on a package and say it is 100 percent Echinacea — but in reality, how would you know? for more info Visit www.cmmonline.com and type in search keyword: Sustainability . For more information on related products, visit www.cmmonline.com , select DIRECTORY from the main navigation bar, and enter keyword: Green Guides . There are steps and measures in place for facilities who want to go green to ensure that the prod-ucts and services they choose are truly green and sustainable. 26 CM/Cleaning & Maintenance Management ® August 2014 Image courtesy of Robert Churchill/iStock/Thinkstock
CMM – Archives August 2014: 26
